Exponent Recruiting Campaign

Exponent, the world’s leading scientific and engineering consultancy needed to attract top talent to maintain its leadership position. However, the company’s ideal candidate — someone with a Ph.D. — oftentimes is unaware that consulting offers tremendous flexibility. It was important for Exponent to let potential applicants know that the company actively encourages employees to simultaneously hold academic appointments, submit papers to peer-reviewed journals, and generally engage in impactful scientific inquiry and problem-solving while working for the business. The organic campaign ran on LinkedIn and increased traffic to the company’s careers page by 27% YOY.